CRYSTAL CARTER
Head of AI Search & SEO Communications at Wix & Wix Studio | Speaker | Women in Tech SEO Mentor | Author
MEET CRYSTAL
Crystal Carter doesn’t just explain the future of technology; she helps the world’s most iconic brands build it. As the Head of AI Search & SEO Communications at Wix, Crystal sits at the epicenter of the AI powered web, informing product strategy for almost 300 million users and collaborating with industry giants like Google, Microsoft, and Zapier. With nearly 20 years of experience driving growth for the likes of Disney, McDonald’s, and TripAdvisor, she has earned her reputation as a world-renowned strategist who transforms digital complexity into a decisive competitive advantage. In an era of rapid AI disruption, Crystal is the partner high-performing companies trust to stay ahead of the curve. She specializes in moving organizations past the "hype" to tactically implement AI and SEO strategies that drive measurable results. Known for her signature storytelling style, Crystal excels at demystifying complex technical concepts, making them actionable for businesses of all sizes. Whether through a keynote address or a hands-on workshop, Crystal’s mission is to empower teams to accelerate AI adoption and amplify their brand presence. She doesn’t just keep her finger on the pulse of the industry, she helps her clients set it, ensuring they don't just keep up, but lead the way. Crystal travels globally from London, where she lives with her husband and son.
TOPICS
As AI reshapes how content is discovered and consumed, brands face an uphill battle to stand out and maintain trust in a crowded digital space. In this keynote, you’ll uncover practical strategies to build a brand presence that resonates with search, on AI and with real people. Attendees will leave with a clear roadmap to strengthen credibility and influence in an AI-first world. After this talk, you'll be ready to… Shape a brand profile that performs in LLM responses. Craft content strategies that build authority in AI search. Manage and protect your online reputation for sustainable growth on AI and with real customers.
Future-Proof Marketing: Adapting at the Rate of AI Change
With AI, the digital landscape is evolving at breakneck speed with marketing teams working to keep pace and drive growth. In this keynote, Crystal will share practical tools and tactics to stay relevant and effective, no matter how fast the landscape changes. Attendees will leave with a toolkit and mindset for AI agility, ready to thrive for the future. After this talk, you'll be ready to… Remove barriers to AI marketing channels. Leverage new AI technologies efficiently. Streamline data-driven decision making. Anchor your AI marketing workflows in real data.
Learn Fast, Win Big: Experimentation for AI Brand Visibility
AI search is evolving faster than ever, and sticking to old habits could leave your brand invisible. Comfort zones aren’t just risky, they’re costly. In this keynote, you’ll discover why experimentation isn’t optional, how to track what matters, and how feedback loops can keep you ahead of the curve. Attendees will leave equipped to build a culture of adaptability and resilience in an AI-driven world. After this talk, you'll be ready to… Embrace experimentation as a core strategy for AI search success. Track and interpret performance data with confidence. Create feedback loops that drive continuous improvement.
AI Search and the Future of Brand Discovery
AI is rewriting the rules of brand discovery at lightning speed. Channels have changed, users have new expectations, and the impact of content strategies is shifting, and marketers who don’t adapt risk falling behind. In this keynote, you’ll learn how AI is transforming online discovery and what practical steps you can take to stay visible and competitive in an AI-first world. Attendees will leave with actionable strategies to optimize for AI-driven search and future-proof their digital presence. After this talk, you'll be ready to… Understand how AI impacts how customers find you online. Tactics for BUILDING your brand into new AI conversations. Adapt to the new marketing funnel behaviors and evolving algorithms. In this keynote, you’ll discover why experimentation isn’t optional, how to track what matters, and how feedback loops can keep you ahead of the curve. Attendees will leave equipped to build a culture of adaptability and resilience in an AI-driven world. After this talk, you'll be ready to… Embrace experimentation as a core strategy for AI search success. Track and interpret performance data with confidence. Create feedback loops that drive continuous improvement.
7 MINUTES ON BRAND VISIBILITY
3 MINUTES ON SMART CONTENT
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