Head of AI Search & SEO Communications at Wix & Wix Studio | Speaker | Women in Tech SEO Mentor | Author
MEET CRYSTAL
Crystal Carter is a globally recognized AI and digital marketing strategist who helps organizations harness emerging technology to drive growth, strengthen their brands, and stay ahead in an evolving digital landscape. As Head of AI Search & SEO Communications at Wix, she helps shape product strategy for nearly 300 million users while collaborating with industry leaders, including Google, Microsoft, and Zapier. With nearly two decades of experience, Crystal has advised some of the world’s most recognizable brands, including Disney, McDonald’s, and TripAdvisor. Her expertise lies in translating complex topics like artificial intelligence, search, and digital strategy into practical insights that leaders and teams can immediately put into action. Known for her engaging storytelling and approachable style, Crystal helps organizations move beyond the AI hype to develop thoughtful strategies that improve visibility, enhance customer engagement, and create lasting competitive advantages. Whether delivering a keynote or leading an interactive workshop, she equips audiences with the knowledge and confidence to embrace innovation and navigate change. Drawing on her experience at the forefront of AI-powered search and digital communications, Crystal delivers presentations that are insightful, actionable, and highly relevant for today’s rapidly evolving business environment. Audiences leave with a clearer understanding of where technology is headed and how to position their organizations to lead rather than follow.
TOPICS
As AI reshapes how content is discovered and consumed, brands face an uphill battle to stand out and maintain trust in a crowded digital space. In this keynote, you’ll uncover practical strategies to build a brand presence that resonates with search, on AI and with real people. Attendees will leave with a clear roadmap to strengthen credibility and influence in an AI-first world. After this talk, you'll be ready to… Shape a brand profile that performs in LLM responses. Craft content strategies that build authority in AI search. Manage and protect your online reputation for sustainable growth on AI and with real customers.
Future-Proof Marketing: Adapting at the Rate of AI Change
With AI, the digital landscape is evolving at breakneck speed with marketing teams working to keep pace and drive growth. In this keynote, Crystal will share practical tools and tactics to stay relevant and effective, no matter how fast the landscape changes. Attendees will leave with a toolkit and mindset for AI agility, ready to thrive for the future. After this talk, you'll be ready to… Remove barriers to AI marketing channels. Leverage new AI technologies efficiently. Streamline data-driven decision making. Anchor your AI marketing workflows in real data.
Learn Fast, Win Big: Experimentation for AI Brand Visibility
AI search is evolving faster than ever, and sticking to old habits could leave your brand invisible. Comfort zones aren’t just risky, they’re costly. In this keynote, you’ll discover why experimentation isn’t optional, how to track what matters, and how feedback loops can keep you ahead of the curve. Attendees will leave equipped to build a culture of adaptability and resilience in an AI-driven world. After this talk, you'll be ready to… Embrace experimentation as a core strategy for AI search success. Track and interpret performance data with confidence. Create feedback loops that drive continuous improvement.
AI Search and the Future of Brand Discovery
AI is rewriting the rules of brand discovery at lightning speed. Channels have changed, users have new expectations, and the impact of content strategies is shifting, and marketers who don’t adapt risk falling behind. In this keynote, you’ll learn how AI is transforming online discovery and what practical steps you can take to stay visible and competitive in an AI-first world. Attendees will leave with actionable strategies to optimize for AI-driven search and future-proof their digital presence. After this talk, you'll be ready to… Understand how AI impacts how customers find you online. Tactics for BUILDING your brand into new AI conversations. Adapt to the new marketing funnel behaviors and evolving algorithms. In this keynote, you’ll discover why experimentation isn’t optional, how to track what matters, and how feedback loops can keep you ahead of the curve. Attendees will leave equipped to build a culture of adaptability and resilience in an AI-driven world. After this talk, you'll be ready to… Embrace experimentation as a core strategy for AI search success. Track and interpret performance data with confidence. Create feedback loops that drive continuous improvement.
7 MINUTES ON BRAND VISIBILITY
5 MINUTES ON SMART CONTENT
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